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« Entrepreneurial Solutions to Adverse Selection Problems | Main | Don Boudreaux on Hayek's Essential Contributions to Our Understanding of How the World Works »


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I also discuss the role of advertising in the competitive process and its inevitable use, even by the state in a socialist system, in my book Rediscovering Fire.

Glad to see the topic being addressed by as clever and wise minds as the Coynes.


William Bernbach was a founder in 1949 of the famous international advertising agency Doyle Dane Bernbach (DDB):

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

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