The insightful and wise Michael Munger told you that if you want to be a successful academic you need to publish, which means you need to actually sit down and write. James Buchanan told me and my classmates that academic success was about the consistent application of the seat of the pants to the seat of the chair. On other occasions he said that if you worked from 6am to 6pm everyday on writing and research, you will outwork your competitors in the academic game. When someone like Buchanan speaks about how to build a caereer as an academic economist, it makes sense to listen to him -- and in a very literal way.
Anyway, sociologist Deborah Lupton posted at her blog This Sociological Life some tips for academic writing. This post was reposted at the LSE blog Impact of the Social Sciences. My favorite tip is the 1st one -- pick a topic you care passionately about. Good academic writing is a by-product of passion and purpose disciplined by an analytical structure (which is why rational choice theory and invisible hand theorizing are so essential in the social sciences) and the historian's attention to specificity and detail.
HT: Peter Klein.