Mario Rizzo sent me this summary of a new paper published in the EJ.
Extreme appeal: voters trust extreme positions more than moderate ones, study finds
Appealing to middle not best political strategy
Trying
to appear moderate is not always the best strategy for capturing votes
during an election, reveals a new study. Extreme positions can build
trust among an electorate, who value ideological commitment in times of
uncertainty.
"The current political advantage of the Republican
Party stems from the ability of its candidates to develop 'signature
ideas.' This strategy is rewarded even when the electorate has
ideological reservations," says University of Southern California
economist Juan Carrillo, adding that this poses a challenge for the
Democrats.
In the current issue of The Economic Journal,
Carrillo and Micael Castanheira of the Université Libre de Bruxelles
(Belgium), show that voters who are unsure about the quality of a
policy can be swayed by indications of trustworthiness.
As
Carrillo explains, many tend to believe that a candidate's platforms
should be tailored to appeal to voters, particularly swing voters.
Instead, this research shows that instead of swinging voters,
candidates should try to swing ideas by offering higher-quality
positions that may be less popular.
In the United States,
holding strong positions has already been shown to work on a few issues
that have an ideological component, such as abortion and the death
penalty, Carrillo notes.
"A rational electorate is reluctant
to support someone who does not exhibit commitment to some ideology,"
Carrillo says. "Voters rightly perceive that someone without
ideological commitment cannot have developed a valuable political
program. They reason that, 'If you tell me what I want to hear, it
probably means that you don't have any ideas of your own to share.'"
Carrillo
and Castanheira's paper is an important challenge to the widely
accepted median voter theorem. In the median voter theorem, voters who
are fully informed will use their understanding when casting a ballot,
choosing the platform that is closest to their own beliefs. Thus, it
stands to reason that to attract the majority of votes, parties should
try to appeal to the majority of voters.
But, as the
researchers point out, it is rare for a voter to be fully informed in
real life. More likely, voters will have incomplete and sometimes
inaccurate information about how left-leaning or right-leaning stances
actually translate into high quality proposals for, say, withdrawing
troops safely or reforms.
This information comes from the press and other sources, such as campaign advertisements.
"To
attract a majority of votes, parties cannot simply try to appear
'median.' Quite the contrary," Carrillo says. "Winning an election is
generally about crafting a convincing philosophy that the electorate
will view as superior to that of the opponents."
The
researchers point to several real-life examples, including the 1995
Belgian election. According to the authors, the VLD – a traditionally
right-wing party – sought the opinion of voters on a number of key
issues and pledged to follow popular will if elected. The experiment
failed. Four years later, the VLD returned to a rightist platform, and
their candidate was elected prime minister.
###
Carrillo, Juan and Micael Castanheira, "Information and Strategic Political Polarization." The Economic Journal: July 2008.
Rizzo asks rhetorically what are the implications outside of politics? What should academics learn from this study for their academic work?
To me this sort of work reinforces the older argument put forth by W. H. Hutt on the economist and the public --- basically that the economist should never compromise his message for concern of what is politically possible. Hutt's argument was concerned mainly with the problems associated with politicians watering down the message of the economist to the point of non-recognition, and also the impossibility of predicting in human affairs what opportunities may arise in policy space from what year to the next (i.e., what is politically unimaginable may in fact be very politically feasible within a short period of time --- e.g., the fall of the Soviet Union). But the Carrillo and Castanheira piece represents a different argument --- it is not about the purity of the economists message, but the credibility of the messenger. Those who make constant compromises are viewed as unprincipled and unworthy of our support.
James Buchanan always taught us it wasn't just the courage of our convinctions that matter, but the courage to withstand the critique of your convinctions that mattered. Stand firm if you believe you have discovered truth, and state it clearly and forcefully. Truth is often unpopular with many, but science should "hurt" and the "truth is not optional". It turns out if this study is accurate, that the populace already knows this.