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This article really looks at the numbers regarding media coverage of Africa, and criticizes the celebrity focus.

http://www.fair.org/index.php?page=3119

You might also be interested in this recent essay, entitled "Africans to Bono: 'For God's sake please stop!'":
http://american.com/archive/2007/july-0707/africans-to-bono-for-gods-sake-please-stop

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